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Ajinomoto Brands Aspartame as “AminoSweet”

“Aminosweet: Only Sugar Tastes as Good.” This is the marketing line on the front banner of the Ajinomoto EU website today February 14, 2010. “Ajinomoto Sweeteners Europe markets AminoSweet® Aspartame throughout Europe, the Confederation of Independent States (CIS), the Middle East and Africa.”

The company of course in the effort to make money and with the awareness from many people that aspartame = bad seems branding under the registered name “Aminosweet” will help them sell this artificial sweetener to the public.

Now personally, we do not use artificial sweeteners in our home. We use real raw honey. And raw fruits in season are sweet enough.

As far as my opinion on why we do not use any sweeteners other than real raw honey is because I do not want my children having a sweet tooth. My target is for my family to be on a paleo diet with high fat, low carb. I do not believe in consuming too much carbohydrates. Nor do I believe in consuming artificial non-foods such as artificial sweeteners.

We’ve got to keep our health up. Paleo diet rocks. Pure food only. No condiments.